Google Ads agency in Nepal Be the first call when they search
We put you at the top of Google for the searches that buy, block the clicks that waste money, and count every enquiry, so you know what one customer costs you.
The Google Ads account stays in your name, with a bill for every rupee.
Google Ads only pays when the click comes from a buyer.
Every click costs the same, whether it comes from someone ready to hire you today or a student looking for a free course. Google will show your ad to both. The accounts that make money are the ones that know the difference.
Pay for buyers. Block everyone else.
- We bid only on the searches buyers type, the ones that mean “I need this now”, in English and Romanised Nepali.
- We read your search terms report every week and block the searches that can never buy: courses, jobs, how-tos, second-hand.
- We count which searches became customers, not just clicks, and move the budget to them.
The best ad and page win, not the biggest budget.
What Google says about its own auction, and what happens after the click.
- 96%
of searches in Nepal happen on Google. When buyers look for what you sell, this is where they look.
StatCounter, Aug 2026 - 6
things decide where your ad shows, and your bid is only one of them. The quality of your ad and your page are others.
Google Ads Help, About Ad Rank - 8.2%
of clicks became an enquiry or a sale for the average advertiser: about 1 in 12. Mostly US campaigns, April 2025 to March 2026.
WordStream by LocaliQ, 2026 benchmarks - 2×
the enquiries from landing pages written in simple words: a median 11.1%, against 5.3% for pages written for graduates.
Unbounce, 41,000 landing pages
In Google’s words: “Higher quality ads can often lead to lower CPCs.” A better ad and a better page can put you above a competitor who bids more, and you pay less for each click.
Same budget. A very different account.
A typical Google Ads account
- Broad keywords, no blocked searches
- Every ad sends people to the home page
- Only forms counted, so calls look like zero
- Google’s bidding guesses from clicks
- A monthly PDF of clicks and impressions
An EverestRise account
- Buyer searches only, and a list of blocked searches that grows every week
- One landing page, optimised so every ad converts
- Call taps, WhatsApp taps and forms all counted, and every customer marked
- Google’s bidding learns from real enquiries
- A receipt in rupees: what one customer cost you
One search, from the words they type to the customer who pays.
Here’s exactly how we build your campaign, in seven parts: the searches, the blocked searches, the ad, the auction, the page, the tracking and the budget. Each part says what we do and what you get from it.
Your first 30 days, then every week.
Search ads can bring calls in the first week. The first month is about finding which searches bring customers cheapest, then doing more of that.
Day 1: coffee and your account
Audit and research
It starts over coffee. If you already run ads, we read your account: wasted searches, missing tracking, pages that leak. If you’re new, we research what people in your area type into Google, and what a click is likely to cost.
- The searches your buyers make
- What a click is likely to cost
- Tracking for calls, WhatsApp and forms
Build and launch
We write the ads around your offer and add call, location and sitelink assets. Then we optimise your landing page for conversions (CRO), so every ad lands on a page that turns the click into a call: a clear headline, prices, reviews and Call or WhatsApp in easy reach. Campaigns go live at a testing budget and are checked every day for the first two weeks.
- Focused campaigns, one per service
- Ads with call and location assets
- Your landing page optimised for every ad
Improve every week
Every week we read the search terms, block the waste and move budget to the ads that bring calls. Searches that work well as ads go into your SEO plan too, so one day you rank for them without paying for each click.
- A weekly search-term clean-up
- Budget moved to what brings calls
- Winning searches handed to SEO
Where the money is won or lost: the page, the tracking, the numbers.
Launching the ads is the start. Every month we test the landing page, check that every enquiry is counted, and read what visitors really do. Turn the pages:
Is the page turning paid clicks into calls?
One change, two weeks, same budget.
- One landing page, with a headline that answers what people search
- One change at a time: the headline, the price, the button, the form
- Fast on phones, checked every month
What you getEvery rupee of clicks brings more enquiries, without raising the budget.
Google’s Quality Score includes landing page experience: how relevant and useful your page is to the person who clicked. Google Ads Help, About Quality Score
What counts as an enquiry, and what doesn’t?
| Counted as | Where from | |
|---|---|---|
| Call button tap | The page | Enquiry |
| WhatsApp tap | The page | Enquiry |
| Form sent | The page | Enquiry |
| Paid customer | Your lead sheet | Sale |
| Page view | The page | Not counted |
- Call, WhatsApp and form taps on the page counted as enquiries
- Paid customers from your lead sheet sent back as sales
- Page views and time on site never counted as results
What you getGoogle’s bidding chases real enquiries, and the report shows real customers.
Sales from your lead sheet can be sent back to Google up to 63 days after the click, so slow decisions still count. Google Ads Help, importing offline conversions
Which campaign brings enquiries, not just visits?
| Campaign | Visits | Enquiries | Rate |
|---|---|---|---|
| AC repair | 450 | 30 | 6.7% |
| AC servicing | 250 | 18 | 7.2% |
| Gas refill | 300 | 12 | 4.0% |
Gas refill gets plenty of visits but few enquiries: its page is the next thing we fix.
- Analytics linked to Google Ads, so both see the same enquiries
- Visits and enquiries for every campaign and page
- Pages with plenty of visits and few enquiries flagged first
What you getYou know which part of your money works, and which page to fix next.
Linking Google Ads and Analytics lets you see what people did on your site after clicking an ad. Analytics Help, link Google Ads and Analytics
Where on the page do people give up?
Most people never reach the form, so a short form moves up, next to the prices.
- A scroll map: how far down people really get
- Recordings of real visits (forms are hidden)
- The fix goes where people stop, not where we guess
What you getChanges to the page are based on what visitors did, not on opinions.
Clarity is free, with no limit on traffic, and hides what people type into forms. Microsoft Learn
The landing pagePage 1 of 4
Every month, a receipt in rupees.
What you paid Google, what it brought, and what one customer cost, with what we’ll change next month.
- Paid to GoogleRs 20,000
- ClicksRs 20 each1,000
- Call taps (ad and page)36
- WhatsApp taps16
- Forms sent8
- EnquiriesRs 333 each60
- Became customersfrom your lead sheet15
Against an average job of about Rs 5,000, that’s 27%: under the 30% line.
Next month: 23 more searches blocked, more budget for AC repair, a lower bid for servicing (a Rs 1,000 customer for a Rs 1,500 job doesn’t pay), and the gas refill page fixed.
- Every enquiry counts, not only forms. Many people call or tap WhatsApp instead of filling in a form. We count call taps, WhatsApp taps and forms as conversions, so the account learns from all of them. Google can’t record the calls themselves in Nepal, so each call also goes in your lead sheet.
- Customers, not clicks. You mark who bought in a simple lead sheet. That turns “enquiries” into the one number that decides your budget: what a customer costs you.
- One change at a time. Each month ends with what we’ll change next and why, so you can see cause and effect, not a pile of numbers.
Let’s make every rupee on Google count.
Tell us about your business. Before we call, we check what your buyers search for, who advertises on those searches and, if you already run ads, where the money goes.
What our Google Ads management in Nepal includes.
PPC in Nepal, run by a Google Ads expert team for businesses in Kathmandu, Lalitpur, Bhaktapur, Pokhara and across Nepal: Google Search, YouTube and Performance Max.
Keyword research and negatives
The searches that bring buyers, and the long list of searches to block (“free”, “jobs”, “course”, “meaning”) so you don’t pay for the wrong clicks.
Campaign structure
Campaigns and ad groups organised by service and intent, so every search sees the most relevant ad and budget goes where it earns.
Ads and assets
Headlines and descriptions written around your offer, plus call, location and sitelink assets that make your ad bigger and easier to act on.
Landing page CRO
Your landing page fixed so every ad works on it, then tested and improved every month, so more clicks turn into calls, WhatsApp messages and forms.
Conversion tracking
Call taps, WhatsApp taps and forms recorded as conversions in Google Ads and Google Analytics 4, and every customer marked in your lead sheet, so the system optimises for real enquiries.
Bids, budget and reporting
Weekly search-term reviews and budget moves, and a monthly receipt in rupees: what you spent, what it brought, and what one customer cost.
The campaigns we run, and when each makes sense
Search campaigns
Text ads at the top of Google results for the searches you choose. The core of most accounts, because the intent is highest: the person has just told Google what they want.
Performance Max
One campaign that runs across Search, YouTube, Display, Gmail and Maps, with Google’s automation choosing where to show. It can work well once conversion tracking is solid and there is enough data. Without good tracking, it optimises for the wrong things, so we set it up after the basics are right.
YouTube ads
Short video ads before and during videos. Useful for explaining a service, building trust, and reminding people who visited your site.
Display and remarketing
Image ads across websites and apps, mostly to bring back people who visited your site but didn’t enquire. Usually cheap per click and a good partner to search.
Call-focused and local campaigns
For businesses that want phone calls: call assets, call ads on phones, and location assets that show your address and distance.
Google Ads costs: ad spend, management and your landing page
Three separate costs, and you should always see them separately:
| Cost | Who it goes to | What decides it |
|---|---|---|
| Ad spend | Your budget, and the price of clicks for your searches | |
| Management | EverestRise | Number of campaigns, how much testing and reporting |
| Landing page CRO | EverestRise | How much your landing page needs fixing before the ads go live |
The price of a click is set by an auction: the more businesses bid on a search, the more it costs. That’s why we research your searches before suggesting a budget. You decide the spend; we tell you honestly whether it’s enough to learn anything.
Pay Google in NPR, no dollar card
We pay Google for your ads and you pay us in Nepali rupees, with a bill for every rupee Google charged. The account stays in your name. Prefer your own card? Our dollar card guide compares what Nepali banks offer.
Questions people ask before they start.
Straight answers, no sales talk.
How much do Google Ads cost in Nepal?
You pay Google for clicks, and the price of a click depends on how many businesses bid on the same search. Some searches in Nepal are cheap; competitive ones (education consultancies, travel, real estate) cost more. On top of the ad spend there is the management fee and, if you need one, a landing page. We give you a budget plan and an exact fee after the free audit.
What is the minimum budget for Google Ads?
There is no fixed minimum, but a budget that only buys a handful of clicks a day can’t tell you much. You need enough clicks to see which searches and ads bring enquiries. We work out a realistic testing budget from the searches in your market before you commit.
How fast will I get results from Google Ads?
Search ads can bring calls on the first day, because people are already searching. Expect two to four weeks of tuning (adding negative keywords, adjusting bids, improving the page) before the cost per enquiry settles.
Google Ads or Facebook Ads: which is better for my business?
Google Ads catches people who are already searching for what you sell, so the intent is high. Facebook and Instagram ads reach people who aren’t searching yet but fit your customer profile. If people in Nepal search for your service, start with Google. If they don’t, start with Facebook ads. Many businesses use both.
Do I need a dollar card to run Google Ads?
No. We pay Google for your ads and you pay us in Nepali rupees, with a bill for every rupee Google charged. The account stays in your name.
Do I own the Google Ads account?
Yes. The account, the campaigns and the data are yours. We manage them with the access you give us.
Do you make a landing page for each ad?
No. We fix the landing page you already have so every ad works on it. That’s conversion rate optimisation (CRO): a clear headline, prices, reviews and Call or WhatsApp in easy reach, fast on phones, then tested and improved every month. If you don’t have a page yet, our web design service builds one.
What is PPC?
PPC means pay-per-click: you pay only when someone clicks your ad. Google Ads is the biggest PPC platform. Our PPC management covers Google Search, YouTube and Performance Max campaigns.